MarketingTestimonialEve2

Faculty of Business, Law and Politics

Marketing and Management

UndergraduateBA (Hons) Available in Clearing

Year of entry:
UCAS code: N504

What you'll study

First year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Core modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Personal and Professional Skills for Contemporary Organisations

    This module introduces the organisational behaviour and HRM concepts that you'll need for the course. Areas of focus include individual difference and personal development, and people management and leadership. You'll also concentrate on effective communication and information; skill evaluating; and strategy, culture, and referencing.

  • Accounting and Finance

    This module delivers essential basic accounting and finance knowledge. You'll study topics including measuring financial performance; analysing and interpreting financial statements; capital investment appraisal decisions; financing decisions; working capital management; cost behaviour; cost-volume-profit analysis; absorption costing; variance analysis; and budgeting.

  • Business Environments

    This module introduces you to the wider environments - economic, political, social, legal, cultural - that businesses operate in and in turn help shape. You'll examine the tools for assessing how various market structures and changes in these environments may impact upon the conduct and performance of business.

  • Operations, Supply Chain and Business Practices

    You will explore how modern businesses are developing their operations management and supply chain practices to enhance their competitiveness. You will learn new tools and techniques that can help you to understand, analyse and evaluate the complexities inherent in today's organisations.

  • Marketing

    This module introduces you to core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. You'll have the opportunity to apply your understanding of these different concepts in a real-life business project.

  • World Economy

    This module provides an introduction to the world economy. You'll study the nature of, and change in, the world economy from an economic perspective complemented by a social, political and institutional understanding. You'll develop insights into key contemporary issues associated with international trade, international finance, regional groupings such as the European Community, climate change and others.

Second year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Core modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Consumer and Business Buyer Behaviour

    The consumer should be at the heart of any marketing activity. In this module, you'll build a deeper understanding of consumer behaviour and how you can use this information to develop effective marketing plans, marketing communications and develop products and services to satisfy unmet needs.

  • Business Law and Corporate Citizenship

  • Research Methods

    This module offers the exciting opportunity to prepare and undertake a small action research project. It will introduce you to research methodology, the need for ethical approval, how to find and analyse data, and how you can use literature to support the formulation of a research question. The module will also help you to become better critical readers of others’ research.

  • Integrated Marketing Communication and Branding

  • Organisational Management

    You will explore different approaches to organisational management and be given the opportunity to integrate theory and practice. You'll consider a variety of organising practices, the assumptions that underpin them (ranging from the highly mechanistic to more holistic, systemic perspectives), and the outcomes achieved in complex, dynamic operating environments.

Optional modules

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester.

  • Contemporary Marketing Management

  • Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

Final year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Choose one from

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Dissertation

  • Research Project

Core modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Digital Marketing and Social Media

    Social media and the internet have transformed marketing. Working with real businesses, you'll develop cutting edge insights to help you understand, evaluate and apply new concepts, tools and models in the digital landscape.

  • International Business

    This module focuses on the core concepts and practical applications of cross border business activities. You will explore the controversies and complexities surrounding international business issues and environments.

  • International Marketing

    This modules equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex International marketing landscape.

Optional modules

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester.

  • Strategic Marketing Planning

    This module will introduce you to the stages of an organisation’s marketing plan as: strategic analysis; strategic choice; managing resources; strategic implementation; and monitoring and control to fulfil its strategic marketing objectives in order to gain competitive advantage.

  • Social and Not-for-Profit Marketing

    This module introduces you to the application of marketing for not-for-profits and for the purpose of bringing about positive social change. Whilst you will be introduced to several applications of social marketing, fundraising will be discussed as being a central not-for-profit marketing function.

  • Management Consulting

    You will be introduced to management consulting and a range of tools and techniques which are used in consulting projects. You'll also get plenty of opportunities to apply these in a number of team-based activities.

This course has places available in Clearing 2018

Call 01482 462238 now Apply online

“As soon as I looked around, I knew Hull was the one for me.”

Eve Lodge Watch video

More about this course

Accredited by the CIM (Chartered Institute of Marketing), this programme has been designed for those with a strong interest in marketing, but also want to gain invaluable skills and knowledge in management. The course is ideal if you want to become a creative, strategic decision maker – delivering imaginative solutions to business problems.

Throughout your degree, you’ll be exposed to live business projects to enhance your employability and discover how to successfully balance an organisation’s short-term objectives and long-term goals, and the emerging need of the environment and the society. The CIM accreditation means you can benefit from CIM student membership, enabling you to attend special CIM events and develop your network during your studies.

Where you'll study

The location below may not be the exact location of all modules on your timetable. The buildings you'll be taught in can vary each year and depend on the modules you study.

Hull Campus

Click to view directions on Google Maps

100% of our marketing students are in work or further study within six months of graduating, according to Unistats.

Our degrees feature cutting-edge modules that examine the very latest trends in digital marketing and social media.

You're guaranteed the opportunity to work on live projects for local and national companies.

Study abroad and gain valuable and life-enriching experience as part of your degree.

Find out more

Entry requirements

2018 Tariff points: 112 points. Points can be from any qualification on the UCAS tariff, but must include at least 80 points from 

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications

UCAS has changed the way that qualifications earn points under the Tariff system. Please click here to work out your estimated points and to find out more about how the University of Hull considers qualifications.

Alternative qualifications

  • IB Diploma: 30 points.
  • Access to HE Diploma: Pass with minimum of 15 credit at distinction and 15 credits at merit.

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match the combinations shown above. Please contact the University’s Admissions Service for individual guidance.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees and funding

  • Home/EU: £9,250 per year*
  • International: £13,500 per year*

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.

Additional costs

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

Future prospects

A range of possibilities are open to our graduates, from exciting employment opportunities – particularly in marketing – to starting your own business.

Graduates from Hull University Business School have gone on to work with companies including Npower, Enterprise Rent-A-Car, Asda, JJB Sports and Santander. As well as working as marketing managers, our students have gone on to work as administration managers, events coordinators, financial administrations and information managers.