marketing

Faculty of Business, Law and Politics

Business Management and Marketing

UndergraduateBA (Hons)

Year of entry:
UCAS code: NN15

What you'll study

First year

* Modules are subject to availability

Core modules

  • Personal and Professional Skills for Contemporary Organisations

  • Accounting and Finance

  • Business Environments

  • Operations, Supply Chain and Business Practices

  • Marketing

Optional modules

  • Summer School

  • World Economy

Second year

* Modules are subject to availability

Core modules

  • Responsible Business in Society

  • Consumer and Business Buyer Behaviour

  • Integrated Marketing Communication and Branding

  • Organisational Management

Optional modules

  • The Organisational and Environmental Context of HRM

  • Understanding Entrepreneurship

  • Sustainable Business: Practice and Principles

  • Organisation in the Digital Economy

  • Procurement and Supply Chain Operations

  • Financial Reporting

  • Financial Management

  • Decision Making for Managers

  • Passport Languages

  • Summer School

  • Research Methods

    This module offers the exciting opportunity to prepare and undertake a small action research project. It will introduce you to research methodology, the need for ethical approval, how to find and analyse data, and how you can use literature to support the formulation of a research question. The module will also help you to become better critical readers of others’ research.

Final year

* Modules are subject to availability

Core modules

  • Services Marketing

  • Business Strategies

  • Strategic Marketing Auditing and Planning

  • Dissertation or Research Project

  • Business Project Management

Optional modules

  • Enterprise Systems and Business Intelligence

  • Passport Languages

  • Management Consulting

"I felt very special - not only did I choose to come to Hull, but Hull Uni chose me."

Corinna Jacobs Find out more

“As soon as I looked around, I knew Hull was the one for me.”

Eve Lodge Find out more

More about this course

Our business management programmes are perfect if you want to develop a broad skill-set that will help you deal with the complexity and diversity of the modern business world. You'll examine how organisations work and discover how to seize the right opportunities at the right time. But you'll also learn how to be a responsible manager by considering legal and ethical issues. You'll study under leading experts who'll bring theory to life with case studies, live projects and guest speakers. Our many professional accreditations reflect our relevance to the real world of business.

By focusing on marketing, you'll also gain specialist knowledge on the latest ideas and trends in this competitive field, giving you a real edge in the jobs market. You can also spend a year of your programme in work, gaining invaluable experience and creating contacts. Or you could spend a year studying abroad with one of our partners across Europe, Asia, North America and Australia to give your degree an international flavour. There are also opportunities to take part in international summer schools including destinations such as Copenhagen Business School and Hong Kong University. We are seeking accreditation for this course from the Chartered Institute of Marketing.

Teaching and Learning
Scheduled
Placement
Independent

First year

23%

77%

Second year

13%

87%

Final year

13%

87%

Assessment
Written
Practical
Coursework

First year

47%

3%

50%

Second year

20%

80%

Final year

10%

89%

Study abroad and gain valuable and life-enriching experience as part of your degree.

Find out more

Learn with state-of-the-art business software in our inspiring Grade II listed buildings.

Find out more

Our degrees feature cutting-edge modules that examine the very latest trends in digital marketing and social media.

You're guaranteed the opportunity to work on live projects for local and national companies.

Entry requirements

2018 Tariff points: 112 points. Points can be from any qualification on the UCAS tariff, but must include at least 80 points from 

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications

UCAS has changed the way that qualifications earn points under the Tariff system. Please click here to work out your estimated points and to find out more about how the University of Hull considers qualifications.

Alternative qualifications

  • IB Diploma: 30 points.
  • Access to HE Diploma: Pass with minimum of 15 credit at distinction and 15 credits at merit.

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match the combinations shown above. Please contact the University’s Admissions Service for individual guidance.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees and funding

  • Home/EU: £9,250
  • International: £13,500

Fees may be subject to permitted inflationary increases in future years. 

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.

Future Prospects

A range of possibilities are open to our graduates from exciting employment opportunities – particularly in marketing – to starting your own business.

Recent graduates have gone on to work with companies including Npower, Enterprise Rent-A-Car, Asda, JJB Sports and Santander.

As well working as marketing managers, our students have gone on to work as administration managers, events coordinators, financial administrators and information managers.

Other graduates progress to further study, either here at Hull or with universities all over Britain and around the world.