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Faculty of Arts, Cultures and Education

MA in Digital Media

Postgraduate - Taught MA

Open for admission in 2020/21

Start in September

Full time Part time
MA 1 year 2 years

About the course

The MA in Digital Media offers you the opportunity to explore digital media design, marketing and management in a range of business contexts. The programme seeks to address urgent sector needs, delivering graduates who understand the role that digital media can play across different industries. Previous graduates have gone on to successful careers in social media marketing, IT, broadcasting, advertising and graphic design.

You will be encouraged to respond to industry derived briefs and develop solutions through a process of creative problem solving. Our programme enables you to communicate effectively using the very latest digital technologies and to prepare yourself for the many opportunities that exist in this rapidly developing field.

What you'll study

Modules include

All modules are subject to availability and this list may change at any time.


  • Visual Communication Design

    You will explore theories of visual communication as they apply to today’s digital marketing industries. You'll develop practical solutions to realistic industry briefs.

  • Understanding Digital Media Tools and Platforms

    You will be provided with a practical foundation in the digital skills necessary to progress in the course. This will include topics such as computer hardware, media production and editing tools, analytical tools for social media, web content development and CMS management.

  • User Experience Design

    You will learn the core principles of user experience design and how to apply them to a range of different business scenarios. You will also have the opportunity to test and evaluate solutions using the latest prototyping tools.

  • Work Placement

    You will gain experience by working in a professional industrial/commercial digital design environment. Ideally you will identify this opportunity yourself, but you may make use of business connections and industrial partners already in place at the University.

  • Digital Marketing

    You will focus on the acquisition of the knowledge and skills to prepare yourself for employment in this burgeoning area. You will acquire skills in social media marketing, the use of analytical tools and familiarity with the design and technical processes that underpin many of strategies employed in digital marketing.

  • Digital Strategy

    You will investigate the main contemporary drivers for digital transformation and digital strategy development. These will include artificial intelligence, the internet of things, the cloud and big data.

  • Dissertation Project

    You will develop a substantial written dissertation with a supporting practical element by researching a topic of your choice.

Where you'll study

The location below may not be the exact location of all modules on your timetable. The buildings you'll be taught in can vary each year and depend on the modules you study.

Click to view on Google Maps
Hull Campus

Click to view directions on Google Maps

Fees and funding

  • Home/EU: £7,700

UK and EU students can take out a Master’s Loan to help with tuition fees and living costs. They provide up to £11,222 for full-time and part-time taught and research Masters courses in all subject areas. Find out more about Postgraduate Loans.

  • International:  £14,500

International applicants may need to pay a tuition fee deposit before the start of the course. Visit our tuition fee deposit page for more information.

Graduate Studentship

The University of Hull is pleased to offer graduates progressing from undergraduate to postgraduate taught study a £1,000 studentship towards the cost of their tuition fees.

Find out if you’re eligible by visiting the University of Hull Graduate Studentship page.

International Scholarships and Bursaries

For a list of all scholarships and bursaries for international students, please visit the International Scholarships and Bursaries page.

We also offer an International Studentship Scheme Discount of up to £3,500.

UK and EU Scholarships and Bursaries

The University offers a range of scholarships to help you with your studies.

For more information, please visit the UK and EU Scholarships and Bursaries page.

Fantastic facilities include Middleton Hall, with its advanced cinema, as well as dedicated TV, film and digital media resources.

Entry requirements

A good first degree preferably in Digital Media related subject areas, 2.2 (or international equivalent) or above is desirable but not essential. 

We accept applications throughout the year to enable you to start at the next available academic year.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Future prospects

Digital media is a valuable and growing sector encompassing a range of potential careers in areas including digital marketing, content production for advertising and media industries, SEO, social media content management, interactive products design and more, offering highly rewarding prospects for students who have pursued their studies to a higher level.

Our programmes are designed with employability at their heart and our acclaimed careers service is one of the very few in the country which offers lifelong support for our alumni. It has also been awarded the Matrix Standard, the UK quality standard for information, advice and guidance services.