About Fees Study Entry Prospects How to apply Faculty of Business, Law and Politics MSc in Marketing Management Postgraduate - Taught MSc Open for admission in 2019/20 Open for admission in 2020/21 Start in September Full time MSc 1 year How to apply About the course This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment. Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making in areas including market research, digital marketing, international marketing and global trade. Our unique, holistic approach to marketing helps you achieve an organisation’s short-term objectives and long-term goals. You are introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles. What you'll study You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project. Modules include Marketing Management in Action This module aims to develop the marketing knowledge and skills to manage in any organisation with intercultural contacts. You'll showcase your understanding of marketing management through a marketing plan based on real case studies. Buyer Behaviour and Ethics Contemporary Global Marketing Practice This module equips you with the knowledge and practical skills to explore the interface between global marketing and business strategy. You'll be introduced to the key concepts, theories and issues involved in international marketing. Interactive Integrated Marketing Communications and Digital Marketing IMC combines and integrates all relevant elements of an organisation's communications to increase their effectiveness. On this module, you'll develop an integrated approach to digital marketing and social media, working with real businesses to develop essential digital and employability skills. Advanced Relationship Marketing Through a combination of lectures, workshops and seminars, you'll develop the skills to examine relationships in marketing and how these influence modern marketing strategy and practice. You'll critically review and analyse what has been described as 'marketing's new paradigm'. Marketing Analytics Our teaching staff Dr Ahmed Shaalan Dr David R Harness Dr Dianne Dean Dr Fiona Walkley Dr Giles Anthony Hindle Dr Haseeb Shabbir Paul Rhodes Come to an open day Grab a prospectus Where you'll study The location below may not be the exact location of all modules on your timetable. The buildings you'll be taught in can vary each year and depend on the modules you study. Hull Campus Click to view directions on Google Maps Get in touch Admissions +44 (0)1482 466850 International Enquiries Related courses Marketing research degrees MSc in Advertising and Marketing Hull Executive MBA (EMBA) Fees and funding Home/EU: £8,830 A new system of postgraduate loans for Masters degrees in the UK are now available. They provide up to £10,609 for full-time and part-time taught and research Masters courses in all subject areas. For more information, visit our Postgraduate Loans page. The fees shown for Home/EU are for 2018/19 entry. The fees for 2019/20 have not yet been confirmed, and may increase. International: £15,600 International applicants may need to pay a tuition fee deposit before the start of the course. Visit our tuition fee deposit page for more information. Graduate Studentship The University of Hull is pleased to offer graduates progressing from undergraduate to postgraduate taught study a £1,000 studentship towards the cost of their tuition fees. Find out if you’re eligible by visiting the University of Hull Graduate Studentship page. International Scholarships and Bursaries For a list of all scholarships and bursaries for international students, please visit the International Scholarships and Bursaries page. We also offer an International Studentship Scheme Discount of up to £3,500. UK and EU Scholarships and Bursaries The University offers a range of scholarships to help you with your studies. For more information, please visit the UK and EU Scholarships and Bursaries page. “Completing a real project – like the advertising and media brief – as part of a team was really rewarding and also meant we all used our strengths to benefit the project.” Sarah Tunnard, MSc Advertising and Marketing “It’s been really enjoyable studying alongside people from many different cultures. Hull is a beautiful and affordable city in which to live.” Famara Badijie, MSc Financial Management Marketing at Hull gives you a strong foundation of core marketing skills as well as an insight into new trends. Our MSc programmes are accredited by the Chartered Institute of Marketing, giving you a competitive edge for a career in marketing. Learn with state-of-the-art business software in our inspiring Grade II listed buildings. Find out more We are a leading UK business school with internationally recognised accreditations. Find out more Entry requirements The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or equivalent, one academic reference and a good command of English International students If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level. This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here. If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses. Visit your country page to find out more about our entry requirements. Future prospects This programme prepares you for a career as a marketing manager. Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business. Bringing together employability activities from across Hull University Business School, it offers support such as mentoring and CV writing workshops. Students can also gain experience of working with business through a year in industry or short-term internships and projects.