Eve-Lodge

Faculty of Business, Law and Politics

MSc in Advertising and Marketing

Postgraduate - Taught MSc

Open for admission in 2018/19

Open for admission in 2019/20

Start in September

Full time
MSc 1 year

About the course

This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience. 

You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.

With a firm grounding in general marketing principles, you will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

Our teaching staff

Where you'll study

The location below may not be the exact location of all modules on your timetable. The buildings you'll be taught in can vary each year and depend on the modules you study.

Hull Campus

Click to view directions on Google Maps

Fees and funding

  • Home/EU: £8,830

A new system of postgraduate loans for Masters degrees in the UK are now available. They provide up to £10,609 for full-time and part-time taught and research Masters courses in all subject areas. For more information, visit our Postgraduate Loans page.

The fees shown for Home/EU are for 2018/19 entry. The fees for 2019/20 have not yet been confirmed, and may increase. 

  • International:
    2018/19 entry: £15,000
    2019/20 entry: £15,600

International applicants may need to pay a tuition fee deposit before the start of the course. Visit our tuition fee deposit page for more information.

Graduate Studentship

The University of Hull is pleased to offer graduates progressing from undergraduate to postgraduate taught study a studentship towards the cost of their tuition fees.

Find out if you’re eligible by visiting the University of Hull Graduate Studentship page.

International Scholarships and Bursaries

For a list of all scholarships and bursaries for international students, please visit the International Scholarships and Bursaries page.

We also offer an International Studentship Scheme Discount.

UK and EU Scholarships and Bursaries

The University offers a range of scholarships to help you with your studies.

For more information, please visit the UK and EU Scholarships and Bursaries page.

“Completing a real project – like the advertising and media brief – as part of a team was really rewarding and also meant we all used our strengths to benefit the project."

Sarah Tunnard, MSc Advertising and Marketing

“The Business School looks after the future of its graduates by linking studying with work experience, enabling them to gain valuable insights and contacts.”

Olufisayo Adedeji, MSc Economics and Business

What you'll study

You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.

Modules include

  • Marketing Management in Action

    This module aims to develop the marketing knowledge and skills to manage in any organisation with intercultural contacts. You'll showcase your understanding of marketing management through a marketing plan based on real case studies.

  • Buyer Behaviour and Ethics

  • Advertising Management

    Develop the knowledge and skills to manage advertising in any organisation with intercultural contacts. The advertising planning process will give you practical experience through live projects from different industries.

  • Interactive Integrated Marketing Communications and Digital Marketing

    IMC combines and integrates all relevant elements of an organisation's communications to increase their effectiveness. On this module, you'll develop an integrated approach to digital marketing and social media, working with real businesses to develop essential digital and employability skills.

  • Campaign and Media Planning

  • Events Marketing

  • Public Relations

    This module provides an understanding of the varied nature and functions of PR. You'll develop your analytical, critical and ethical skills to deal with specific PR realities. And you'll make complex strategic and tactical decisions to create or influence PR strategies.

  • Research Project

Marketing at Hull gives you a strong foundation of core marketing skills as well as an insight into new trends.

Our MSc programmes are accredited by the Chartered Institute of Marketing, giving you a competitive edge for a career in marketing.

Learn with state-of-the-art business software in our inspiring Grade II listed buildings.

Find out more

We are a leading UK business school with internationally recognised accreditations. 

Find out more

Entry requirements

The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or equivalent, one academic reference and a good command of English.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Future prospects

This programme helps prepare you for a career in a variety of areas, including advertising, marketing and public relations.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring, CV writing workshops, and help with working with business through a year in industry or short-term internships and projects.