Dr Haseeb Shabbir Senior Lecturer - Marketing and Business Strategy +44 (0)1482 463582 | H.Shabbir@hull.ac.uk Faculty and Department Faculty of Business, Law and Politics Hull University Business School Related groups Marketing and Business Strategy Biography Teaching Outputs Research/PhD Summary Dr Haseeb Shabbir is a Senior Lecturer in Marketing and manages the Social & Not Profit Marketing and Contemporary Marketing modules, as well as teaching on the MBA Marketing. Passionate about marketing ethics, peace marketing and fundraising, his work has also appeared in leading marketing journals (e.g. Journal of Service Research, Journal of Advertising, Psychology & Marketing, European Journal of Marketing, Journal of Business Ethics, etc). In recognition for his commitment to fundraising research, Haseeb was appointed as one of the national examiners for the Institute of Fundraising. He co-chaired the 50th Academy of Marketing conference. Undergraduate Not Profit Marketing (undergraduate) Contemporary Marketing (undergraduate) MBA Marketing Recent outputs View more outputs Journal Article ‘Freedom Through Marketing’ Is Not Doublespeak Shabbir, H., Hyman, M., Dean, D., & Dahl, S. (in press). ‘Freedom Through Marketing’ Is Not Doublespeak. Journal of business ethics, https://doi.org/10.1007/s10551-019-04281-x Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions Agag, G. M., Khashan, M. A., Colmekcioglu, N., Almamy, A., Alharbi, N. S., Eid, R., …Abdelmoety, Z. H. S. (2020). Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions. Information technology & people, 33(1), 129-159. https://doi.org/10.1108/itp-12-2017-0446 Corporate image: a service recovery perspective Mostafa, R. B., Lages, C. R., Shabbir, H. A., & Thwaites, D. (2015). Corporate image: a service recovery perspective. Journal of Service Research, 18(4), 468-483. https://doi.org/10.1177/1094670515584146 Deconstructing subtle racist imagery in television ads Shabbir, H. A., Hyman, M. R., Reast, J., & Palihawadana, D. (2014). Deconstructing subtle racist imagery in television ads. Journal of business ethics, 123(3), 421-436. doi:10.1007/s10551-013-1798-8 Exploring perceptions of advertising ethics: an informant-derived approach Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2018). Exploring perceptions of advertising ethics: an informant-derived approach. Journal of Business Ethics, 1-18. https://doi.org/10.1007/s10551-018-3784-7 Research interests Marketing Ethics Fundraising and Philanthropic Psychology Peace Marketing: including anti-slavery marketing Covert racism in contemporary advertising and in the workplace. Postgraduate supervision Marketing Ethics but open to discussion Similar profiles Professor Christopher Bovis Marketing and Business Strategy Professor Gunjan Saxena Marketing and Business Strategy Dr Fiona Walkley Marketing and Business Strategy Dr Satomi Kimino Marketing and Business Strategy