Dr Haseeb Shabbir is a Senior Lecturer in Marketing and manages the Social & Not Profit Marketing and Contemporary Marketing modules, as well as teaching on the MBA Marketing.
Passionate about marketing ethics, peace marketing and fundraising, his work has also appeared in leading marketing journals (e.g. Journal of Service Research, Journal of Advertising, Psychology & Marketing, European Journal of Marketing, Journal of Business Ethics, etc).
In recognition for his commitment to fundraising research, Haseeb was appointed as one of the national examiners for the Institute of Fundraising. He co-chaired the 50th Academy of Marketing conference.
Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions
Agag, G. M., Khashan, M. A., Colmekcioglu, N., Almamy, A., Alharbi, N. S., Eid, R., …Abdelmoety, Z. H. S. (2020). Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions. Information technology & people, 33(1), 129-159. https://doi.org/10.1108/itp-12-2017-0446
Corporate image: a service recovery perspective
Mostafa, R. B., Lages, C. R., Shabbir, H. A., & Thwaites, D. (2015). Corporate image: a service recovery perspective. Journal of Service Research, 18(4), 468-483. https://doi.org/10.1177/1094670515584146
Exploring perceptions of advertising ethics: an informant-derived approach
Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2018). Exploring perceptions of advertising ethics: an informant-derived approach. Journal of business ethics, 1-18. https://doi.org/10.1007/s10551-018-3784-7