Dr Haseeb Shabbir

Dr Haseeb Shabbir

Senior Lecturer - Marketing and Business Strategy

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School

Summary

Dr Haseeb Shabbir is a Senior Lecturer in Marketing and manages the Social & Not Profit Marketing and Contemporary Marketing modules, as well as teaching on the MBA Marketing.

Passionate about marketing ethics, peace marketing and fundraising, his work has also appeared in leading marketing journals (e.g. Journal of Service Research, Journal of Advertising, Psychology & Marketing, European Journal of Marketing, Journal of Business Ethics, etc).

In recognition for his commitment to fundraising research, Haseeb was appointed as one of the national examiners for the Institute of Fundraising. He co-chaired the 50th Academy of Marketing conference.

Undergraduate

Not Profit Marketing (undergraduate)

Contemporary Marketing (undergraduate)

MBA Marketing

Recent outputs

View more outputs

Journal Article

‘Freedom Through Marketing’ Is Not Doublespeak

Shabbir, H., Hyman, M., Dean, D., & Dahl, S. (in press). ‘Freedom Through Marketing’ Is Not Doublespeak. Journal of business ethics, https://doi.org/10.1007/s10551-019-04281-x

Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions

Agag, G. M., Khashan, M. A., Colmekcioglu, N., Almamy, A., Alharbi, N. S., Eid, R., …Abdelmoety, Z. H. S. (2020). Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions. Information technology & people, 33(1), 129-159. https://doi.org/10.1108/itp-12-2017-0446

Corporate image: a service recovery perspective

Mostafa, R. B., Lages, C. R., Shabbir, H. A., & Thwaites, D. (2015). Corporate image: a service recovery perspective. Journal of Service Research, 18(4), 468-483. https://doi.org/10.1177/1094670515584146

Deconstructing subtle racist imagery in television ads

Shabbir, H. A., Hyman, M. R., Reast, J., & Palihawadana, D. (2014). Deconstructing subtle racist imagery in television ads. Journal of business ethics, 123(3), 421-436. doi:10.1007/s10551-013-1798-8

Exploring perceptions of advertising ethics: an informant-derived approach

Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2018). Exploring perceptions of advertising ethics: an informant-derived approach. Journal of Business Ethics, 1-18. https://doi.org/10.1007/s10551-018-3784-7

Research interests

Marketing Ethics

Fundraising and Philanthropic Psychology

Peace Marketing: including anti-slavery marketing

Covert racism in contemporary advertising and in the workplace.

Postgraduate supervision

Marketing Ethics but open to discussion