Dr Haseeb Shabbir Senior Lecturer - Marketing and Business Strategy +44 (0)1482 463582 | H.Shabbir@hull.ac.uk Faculty and Department Faculty of Business, Law and Politics Hull University Business School Related groups Marketing and Business Strategy Biography Teaching Outputs Research/PhD Summary Dr Haseeb Shabbir is a Senior Lecturer in Marketing and manages the Social & Not Profit Marketing and Contemporary Marketing modules, as well as teaching on the MBA Marketing. Passionate about marketing ethics, peace marketing and fundraising, his work has also appeared in leading marketing journals (e.g. Journal of Service Research, Journal of Advertising, Psychology & Marketing, European Journal of Marketing, Journal of Business Ethics, etc). In recognition for his commitment to fundraising research, Haseeb was appointed as one of the national examiners for the Institute of Fundraising. He co-chaired the 50th Academy of Marketing conference. Undergraduate Not Profit Marketing (undergraduate) Contemporary Marketing (undergraduate) MBA Marketing Recent outputs View more outputs Journal Article A Multidimensional Practice-Based Framework of Interactive Value Formation Luyen, T., Shabbir, H., & Dean, D. (in press). A Multidimensional Practice-Based Framework of Interactive Value Formation. Journal of Service Research, https://doi.org/10.1177/10946705211025606 A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics Hyman, M. R., Shabbir, H. A., Hyman, M., & Kostyk, A. (in press). A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics. Journal of Macromarketing, https://doi.org/10.1177/02761467211001544 Disruptive Events and Associated Discontinuities: A Macromarketing Prescription Hyman, M. R., Kostyk, A., & Shabbir, H. A. (in press). Disruptive Events and Associated Discontinuities: A Macromarketing Prescription. Journal of Macromarketing, https://doi.org/10.1177/0276146720979134 Coordination and collaboration for humanitarian operational excellence : big data and modern information processing systems Akhtar, P., Osburg, V., Kabra, G., Ullah, S., Shabbir, H., & Kumari, S. (in press). Coordination and collaboration for humanitarian operational excellence : big data and modern information processing systems. Production planning & control, https://doi.org/10.1080/09537287.2020.1834126 'Freedom Through Marketing' Is Not Doublespeak Shabbir, H., Hyman, M., Dean, D., & Dahl, S. (2020). ‘Freedom Through Marketing’ Is Not Doublespeak. Journal of Business Ethics, 164(2), 227-241. https://doi.org/10.1007/s10551-019-04281-x Research interests Marketing Ethics Fundraising and Philanthropic Psychology Peace Marketing: including anti-slavery marketing Covert racism in contemporary advertising and in the workplace. Postgraduate supervision Marketing Ethics but open to discussion Similar profiles Dr Nilanthi Ratnayake Marketing and Business Strategy Dr Wen-Ling Liu Marketing and Business Strategy Dr Satomi Kimino Marketing and Business Strategy Dr Fiona Walkley Marketing and Business Strategy