Dr Fannie Yeung

Lecturer in Marketing

01482 463508

Fannie's research interests extend from consumer behavior to place branding including ethical investment behaviour and retail marketing.

She completed her MBA and PhD at the University of Nottingham before starting her career with the investment banking division of Lehman Brothers.

During her time in industry, Fannie undertook a number of different roles and responsibilities including managerial positions in other financial services organisations.



Research Interests

  • Consumer behaviour in retail setting

  • Marketing communications

  • Place branding

  • Ethical consumer behaviour with focus on financial products and services


Andrews P, Yeung F and Shaalan A, 'City brand positioning and perception: A multiple stakeholders’ perspective', report to the 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Greece (2017)

Yeung F and Odindo C, 'An exploratory study of e-cigarette usage intention among young consumers', report to the Marketing and Public Policy Conference, San Luis Obispo, California, USA (2016)

Dahl S and Yeung F, 'Contrasting Perspectives on Marketing Ethics', in Eagle L and Dahl S (eds), Marketing Ethics and Society, pp 55-74, SAGE Publications, London (2015)

Berry R H and Yeung F, 'Are investors willing to sacrifice cash for morality?', Journal of Business Ethics, 117, pp 477-492 (2013)

Jin X, Yeung F and Odindo C, 'Music and Consumer Behaviour: To Play or Not To Play', in Proceedings of the Academy of Marketing Conference: Marketing Relevance, Cardiff, UK (2013)



Programmes taught on

Modules list

  • Marketing

  • Integrated Marketing Communications and Branding

  • Independent Study

  • Dissertation

Research PhDs

Fannie welcomes applications for postgraduate supervision in her specialist areas of expertise.

Current PhD supervisions 

  • Abdullah S Aloufi

Teaching awards and accolades

  • Fellow of the Higher Education Academy.

  • Postgraduate Certificate of Teaching and Learning in Higher Education, University of Hull (completed with distinction)

Professional highlights


Academic qualifications

  • PhD in Marketing, University of Nottingham

  • Master of Business Administration, University of Nottingham