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Reader in Services Marketing
David has more than 24 years' experience of higher education teaching, and academic management and leadership in roles such as leading a subject group, and as postgraduate director leading substantial growth in student numbers. David's teaching relates to services marketing and customer experience management. He has delivered practitioner-orientated learning to national and global organisations in customer care, relationship management, end stage customer management and CSR, both in the UK and overseas. He has been awarded significant research grants and published extensively. David has previously worked in retail banking, both at branch level and in a head office marketing management role, before entering academia.
Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR
Dunn, K., & Harness, D. (2019). Whose voice is heard? The influence of user-generated versus company-generated content on consumer scepticism towards CSR. Journal of marketing management, 35(9-10), 886-915. https://doi.org/10.1080/0267257X.2019.1605401
The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs
Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial marketing management, 75, 17-30. https://doi.org/10.1016/j.indmarman.2018.03.006
The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers
Alfakhri, D., Harness, D., Nicholson, J., & Harness, T. (2018). The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers. Journal of business research, 85, 523-531. https://doi.org/10.1016/j.jbusres.2017.10.031
Unlocking behaviors of long term service consumers : the role of action inertia
Leppäniemi, M., Jayawardhena, C., Karjaluoto, H., & Harness, D. (2017). Unlocking behaviors of long term service consumers : the role of action inertia. Journal of Service Theory and Practice, 27(1), 270-291. https://doi.org/10.1108/JSTP-06-2015-0127
Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy
Susila, I., Dean, D., & Harness, D. (2015). Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy. Journal of marketing management, 31(9-10), 970-995. https://doi.org/10.1080/0267257X.2015.1036768
David welcomes applications from students in the areas of corporate CSR, value based marketing, and end stage product management. Completed PhDs - CSR in a developing country context - gold mining in Ghana - CSR in a developing country contact - oil in Nigeria - CSR in retail banking - a Saudi perspective - Implementation of new delivery technology in retail banking - Egypt - The role of apps in delivering service quality - a Saudi bank case study - How to determine success in ethnic SME businesses - Social media as a moderator in grocers' CSR communication
Marketing Management and Business Strategy
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