Dr Antonio Malfense Fierro

Dr Antonio Malfense Fierro

Senior Lecturer in Entrepreneurship and Innovation (Programme Leader for BA Business Management with Entrepreneurship (2018 onwards), MSc Marketing programmes 2020-21

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School


  • PhD (University of Edinburgh)
  • MA (University of Edinburgh)
  • MSc (University of Edinburgh)


Dr Antonio Malfense Fierro was selected as one of the 100 global ‘Young Leaders of Tomorrow' at the St Gallen Symposium, Switzerland in 2010.

He became the first Chazen Visiting Scholar at the Eugene Lang Entrepreneurship Centre at Columbia Business School in New York in 2010-2011.

In 2013, he was a visiting researcher at Makerere University Business School in Uganda and joined the Hull University Business School in the same year.

Dr Malfense Fierro's commentary and insight pieces on African entrepreneurship have been published in the Conversation, CNN Edition and World Economic Forum (amongst others).

He won the Hull university student union inspiring teaching award in 2017. He has been nominated in 2018 for best module (Starting a new business). In 2019 for Innovative Teaching and Admin and Support awards. In 2020 the awards and nominations were not run.

In 2018 he was shortlisted for excellence in teaching in the Employee Excellence Awards


Programme Director BA Business Management with Entrepreneurship 2018-present

Programme Director MSc Marketing and Advertising 2020-

Programme Director MSc Marketing Management 2020-

Academic lead and Advisor, for Hull University Enactus Society 2019-21

Current Teaching

Assessing entrepreneurial Opportunities

Creating the New Venture

Undergraduate and Postgraduate Dissertation (including MBA & PhD) Supervision

Recent outputs

View more outputs

Book Chapter

Resilience and family business groups in unstable economies

Discua Cruz, A., Malfense Fierro, A., Basca, R., Parada, M. J., & Alvarado-Alvarez, C. (2019). Resilience and family business groups in unstable economies. In M. Rautiainen, P. Rosa, T. Pihkala, M. Parada, & A. Cruz (Eds.), The family business group phenomenon: Emergence and complexities (315-352). Palgrave Macmillan

Digital Artefact

Journal Article

African portfolio entrepreneurship and the creation of jobs

Malfense Fierro, A. C., Noble, D., Hatem, O., & Balunywa, W. (2018). African portfolio entrepreneurship and the creation of jobs. Journal of Small Business and Enterprise Development, 25(5), 730 - 751. https://doi.org/10.1108/jsbed-02-2017-0074

Research interests

African business and entrepreneurship

Portfolio entrepreneurship

Entrepreneurship in developing counties

The value chain and enterprising activity

Market Opportunity assessment

Market Feasibility Studies

Business Models/ Business Model innovation

The relationship between risk and entrepreneurship

Educational Technology

Start-ups and Venture Capital

Prototyping and design thinking

Entrepreneurship Pedagogy

New Market Entry

Competitive Analysis

Consultancy and Industry projects in higher education contexts

Applied research and collaboration between universities and public/private sector


2021 amount awarded £39,747.72 (Jan- July 31)- Principle Investigator TPF-CV 19: Developing a Post-Covid 19 recovery framework for Tanzania’s Tourism sector. Funder: GCRF Fund 2020-1

2021 amount awarded £15,000 (Jan-July 21)- Co- Investigator Assessment of the potential of geothermal energy to enhance economic development, health and well-being in Malawi. Funder GCRF Fund 2020-1

2019-20 amount awarded circa 52k (Co-investigator) Lobster Marketing phase 2-'Supporting the future of the Lobster Trade and Tourism in the Holderness Coast' Funder: European Maritime Fisheries Fund, Marine Maritime Organisation and Holderness Flag

2017-2019 amount awarded: circa 93k (Co-investigator) Lobster Marketing phase 1- Sustaining & Growing the lobster trade for Holderness coast fishermen’ Funder: European Maritime Fisheries Fund, Marine Maritime Organisation and Holderness Flag


2021 (April-May) Academic Lead (Work package 4)- Developing Low Carbon Agriculture in the Humber Region: A Case Study of Black Grass (value circa 6k)

2021 (Feb-April) Academic Lead- Entrepreneurship in the Humber a Gap Analysis (value circa 10k)

2020 (August-December) Academic Lead- Global market trends and analysis of Carbon Nanofiber 2016-24 (value circa 11k)

2020 (March - August) Academic Lead - Vehicle to Grid (V2G): UK Market Insights on Electric Vehicle Charging Industry (value circa 10k)

2016- Work (gratis) with grow movement in Lilongwe Malawi measuring the economic success of their membership programme for SMEs within Lilongwe.

Postgraduate supervision

Dr Malfense Fierro is interested in supervising Masters students, and hearing from potential PhD candidates that are desirous of doing novel research in his main areas of interest (Please see research interests section).

These primarily include (but are not limited to) African large scale entrepreneurship and business, portfolio entrepreneurship, entrepreneurship in challenging environments, as well as entrepreneurship topics generally (in any country) and in developing contexts.

Further interest include applied research involving SMEs large organisations.

Completed PhDs

- Dr. Mato Magobe (as first supervisor)

- Dr. Ontida Chanuban (as forst supervisor)

- Dr. Priscilla Otuo (as joint first supervisor)

- Dr. Abdullah F Al Mulhim (as second supervisor)

- Dr. Peter Djabang (as second supervisor)

Current PhD supervisions (1st Supervisor)

- Mr Ze Qian, first supervisor (2014- )

- Ms. Gloria Marandu, first supervisor (2015- )

- Mrs Evija Mumdzjana, first Supervisor (2018-)

Current Supervisions (2nd Supervisor)

- Dr Asiamah Yeboah 2018-present

Awards and prizes

Multiple Nominations in the Innovative teaching award for the Student-led teaching awards


Nominated for admin and support award at the student led teaching awards


Shortlisted for Empoloyee Excellence Awards- Excellence in Teaching


Nominated for Best Module (Starting a new Business) in the Student-led teaching awards


Winner of the Inspiring Teaching Award in the Student-led teaching awards


Conference organisation

London School of Economics Africa Summit- Academic Advisory Panel Member


Journal peer reviewer

Ad Hoc reviewer for ESRC, USASBE, Journal of Small Business and Enterprise development and Africa Journal of Management


Membership/Fellowship of professional body

Senior Fellow of the Higher Education Academy


Fellow of the Higher Education Academy