Dr Victoria-Sophie Osburg

Dr Osburg’s research interests and current projects include:

• Sustainability marketing

• Ethical consumption

• Eco-innovation adoption

• Sustainable tourism

• Artificial Intelligence and CSR perceptions

• Digital marketing

• Electronic Word-of-Mouth

• Multisensory marketing

• Talent attraction

• University of Goettingen, Germany

• University of Bath, UK

• University of Bradford, UK

• University of Essex, UK

• Northumbria University Newcastle, UK

• University of Sheffield, UK

• University of Auckland, New Zealand

• KEDGE Business School, France

Uchinaka, S., Yoganathan, V., & Osburg, V.-S. (in press). Classifying residents' roles as online place-ambassadors. Tourism Management. [Impact factor: 5.921; ABS: 4*]

Osburg, V.-S., Yoganathan, V., Bartikowski, B., Liu, H., & Strack, M. (2018). Effects of ethical certification and ethical eWoM on talent attraction. Journal of Business Ethics. doi: 10.1007/s10551-018-4018-8 [Impact factor: 2.917; ABS: 3*; VHB: B]

Yoganathan, V., Osburg, V.-S., & Akhtar, P. (in press). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of Business Research. doi: 10.1016/j.jbusres.2018.06.005 [Impact factor: 3.354; ABS: 3*; VHB: B]

Osburg, V.-S., Strack, M., Conroy, D. M., & Toporowski, W. (2018). Unveiling ethical product features: The importance of an elaborated information presentation. Journal of Cleaner Production, 162, 1582-1591. doi: 10.1016/j.jclepro.2017.06.112 [Impact factor: 5.715; VHB: B]

Osburg, V.-S., Strack, M., & Toporowski, W. (2016). Consumer acceptance of Wood-Polymer Composites: A conjoint analytical approach with a focus on innovative and environmentally concerned consumers. Journal of Cleaner Production, 110, 180-190. doi: 10.1016/j.jclepro.2015.04.086 [Impact factor: 5.715; VHB: B]

Full list

• Marketing (MBA)

• Social Marketing Practice (postgraduate)

• Marketing (undergraduate)

• Marketing Communications and Branding (undergraduate)

• Social and Not-for-Profit Marketing (undergraduate)

PhD students are strongly encouraged to apply, particularly those, whose proposals are closely liked to Dr Osburg’s research interests.

Current PhD supervisions 

• R. Kinway, National Identity, consumer ethnocentrism and country-of-origin (first supervisor)

• H. M. Mahmoud, Threat appeal in anti-smoking ads: perceived believability and perceived persuasiveness from smoker’s perspective (second supervisor)

• M. Triki, Sustainable production and consumption from an individual well-being perspective (co-supervisor)

• Fellow of the Higher Education Academy (in process)

• Postgraduate Certificate in Academic Practice

• PhD Marketing (summa cum laude), University of Goettingen (Germany)

• MSc Psychology (with distinction), University of Goettingen (Germany)

• BSc Psychology, University of Goettingen (Germany)

Reviewer for

• Journal of Cleaner Production

• International Journal of Retail and Distribution Management

• Conferences: Academy of Marketing Science (AMS), American Marketing Association (AMA), and Academy of Marketing (AM) Conference submissions

• Journal of Business Ethics: Guest Editor of the Thematic Symposium “Perspectives on ethical and sustainable luxury: Opportunities and inherent tensions”

• Qualitative Market Research: An International Journal

• Conferences: Co-Track Chair at the 2018 AMS World Marketing Congress; Review activities for: Academy of Marketing Science (AMS), American Marketing Association (AMA), Academy of Marketing (AM), and Global Brand Conference (GBC)

Conference reviewer for

• Academy of Marketing Science (AMS)

• American Marketing Association (AMA)

• Academy of Marketing (AM)

• Global Brand Conference (GBC)

• Mentor at the Doctoral Colloquium of the 50th Academy of Marketing Conference 2018

Invited talks

• Guiding consumers to sustainable consumption through minimising purchase barriers: A consideration of e-tailing and traditional retailing, Regulatory Frameworks for Sustainable Consumption Conference,University of Hull, 15th May 2018.

• Perspectives on Brands and Ethical Consumption. Leuphana University Lüneburg, Germany, 19th December 2017.

• From PhD to Publishing. Presentation as a Mentor at the Doctoral Colloquium of the 50th Academy of Marketing Conference, 3rd July 2017.

• Research in Responsible Marketing: Perspectives on values and stakeholder behaviour. Northumbria University Newcastle, 11th November 2016.