Victoria-Sophie

Dr Victoria-Sophie Osburg

Faculty and Department

  • Faculty of Business, Law and Politics
  • Business School

Journal Article

Classifying residents' roles as online place-ambassadors

Uchinaka, S., Yoganathan, V., & Osburg, V. (2019). Classifying residents’ roles as online place-ambassadors. Tourism Management, 71, 137-150. doi:10.1016/j.tourman.2018.10.008

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands

Yoganathan, V., Osburg, V., & Akhtar, P. (2019). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of business research, 96, 386-396. https://doi.org/10.1016/j.jbusres.2018.06.005

Selecting decision-relevant ethical product attributes for grocery shopping

Hasanzade, V., Osburg, V., & Toporowski, W. (2018). Selecting decision-relevant ethical product attributes for grocery shopping. Management Decision, 56(3), 591-609. https://doi.org/10.1108/MD-12-2016-0946

The core value compass: visually evaluating the goodness of brands that do good

Yoganathan, V., McLeay, F., Osburg, V., & Hart, D. (2018). The core value compass: visually evaluating the goodness of brands that do good. Journal of Brand Management, 25(1), 68-83. https://doi.org/10.1057/s41262-017-0074-0

Unveiling ethical product features: The importance of an elaborated information presentation

Osburg, V., Strack, M., Conroy, D. M., & Toporowski, W. (2017). Unveiling ethical product features: The importance of an elaborated information presentation. Journal of cleaner production, 162, 1582-1591. https://doi.org/10.1016/j.jclepro.2017.06.112