Pervaiz Akhtar

Professor Pervaiz Akhtar

Professor

Faculty and Department

  • Faculty of Business, Law and Politics
  • Business School

Journal Article

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands

Yoganathan, V., Osburg, V., & Akhtar, P. (2019). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of business research, 96, 386-396. https://doi.org/10.1016/j.jbusres.2018.06.005

Building relationship innovation in global collaborative partnerships : big data analytics and traditional organizational powers

Akhtar, P., Khan, Z., Rao-Nicholson, R., & Zhang, M. (2019). Building relationship innovation in global collaborative partnerships : big data analytics and traditional organizational powers. R&D Management, 49(1), 7-20. doi:10.1111/radm.12253

Measuring agri-food supply chain performance and risk through a new analytical framework: a case study of New Zealand dairy

Moazzam, M., Akhtar, P., Garnevska, E., & Marr, N. E. (2018). Measuring agri-food supply chain performance and risk through a new analytical framework: a case study of New Zealand dairy. Production planning & control, 29(15), 1258-1274. doi:10.1080/09537287.2018.1522847

Nature of technology and location effects on firm performance in the US medical device industry

Rao-Nicholson, R., Khan, Z., & Akhtar, P. (2018). Nature of technology and location effects on firm performance in the US medical device industry. Economics of Innovation and New Technology, doi:10.1080/10438599.2018.1536357

The Internet of Things, dynamic data and information processing capabilities, and operational agility

Akhtar, P., Khan, Z., Tarba, S., & Jayawickrama, U. (2018). The Internet of Things, dynamic data and information processing capabilities, and operational agility. Technological Forecasting and Social Change, 136, 307-316. https://doi.org/10.1016/j.techfore.2017.04.023