Jason Hayhurst

Lecturer in Digital Media and Programme Leader for BSc Web Design and Development

Faculty of Arts, Cultures and Education


01482 465420

Jason has significant experience both within industry and academia in translating user requirements into effective designed solutions.

He is passionate about the appropriate use of technology and design to affect positive change in behaviour. 

More recently this translated into his PHD research into the use of mixed reality virtual environments as a means to gamify memories for people living at home with dementia.

Jason is an active contributor to the School of Arts and is also currently Programme Director for the BSc Web Design and Development programme.



Research Interests

  • Human computer interaction (HCI)
  • Dementia
  • Person centred design
  • Mixed reality
  • Augmented reality
  • Augmented virtuality
  • Virtual reality
  • Virtual environments
  • Game engine design

Research groups

More information on Jason's research is available on his ResearchGate profile.



Hayhurst, J., 2017. 'How Augmented Reality and Virtual Reality is being used to support people living with Dementia – Design challenges and future directions . 1 Introduction 2 Virtual Reality AT for Dementia'. In T. Jung & M. Claudia tom Dieck, eds. Augmented Reality and Virtual Reality - Empowering Human, Place and Business, Springer.

Hayhurst, J. and Mundy, D. 'Using Location as a Fraud Indicator for eCommerce Transactions', Transnational Organised Crime: Challenges and Responses, Haydn Ellis Building, University of Cardiff; 10/2014



Programmes taught on (2019)

Modules list

  • Designing for the Web (BSc Web Design and Development, BA Digital Design)
  • Web Design (BSc Web Design and Development, BA Digital Design)
  • Programming for Interactive Media (BSc Web Design and Development)
  • Web Security (BSc Web Design and Development)
  • Designing for Entertainment and Play (BA Game and Entertainment Design)
  • 3D 1 - Level 4, Modelling (BA Game and Entertainment Design, BA Digital Design)
  • 3D 2 - Level 5, Character Design (BA Game and Entertainment Design, BA Digital Design)
  • 3D 3 - Level 6, Virtual Worlds Design (BA Game and Entertainment Design, BA Digital Design)
  • Game and Entertainment Studies (BA Game and Entertainment Design)
  • Game Art and Design ( BA Digital Design)
  • Digital Content Management (MA Digital Media)

Teaching awards and accolades

  • Post Graduate Certificate in Academic Practice (PCAP)
  • Fellow of the Higher Education Academy (FHEA)

Professional highlights

Academic qualifications

  • BSc Web Design and Development (First Class), University of Hull
  • MSc in Digital Media (By Research), University of Hull

External roles

  • Collaborated in a Yorkshire Innovation-funded project to develop an online video-based, role play delivered training experience for multiple delegates. The organisation 5th Wall Online won the York Press Business Awards in 2015 for Best Business and Higher Education Link.
  • Collaborated with Dr Darren Mundy on research for Dacorum Borough Council into the motivators for residents to make greater use of council-driven digital services.

Professional highlights

More than 20 years of industry experience in ICT, providing business IT consultancy within the SME sector in the UK, Ireland, France and Africa. Roles spanned from technical consultant to director, translating business requirements into technical solutions.