Haeeb Shabbir

Dr Haseeb Shabbir

Senior Lecturer/ Subject Group Head - Marketing and Business Strategy

Faculty and Department

  • Faculty of Business, Law and Politics
  • Business School

Summary

Dr Haseeb Shabbir is the Subject Group Head for Marketing and Business Strategy and responsible for the group's administration and strategic direction. Passionate about marketing ethics, peace marketing and fundraising, his work has also appeared in leading marketing journals (e.g. Journal of Service Research, Journal of Advertising, Psychology & Marketing, European Journal of Marketing, Journal of Business Ethics, etc). In recognition for his commitment to fundraising research, Haseeb was appointed as one of the national examiners for the Institute of Fundraising.

Journal Article

Exploring perceptions of advertising ethics: an informant-derived approach

Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2018). Exploring perceptions of advertising ethics: an informant-derived approach. Journal of business ethics, 1-18. doi:10.1007/s10551-018-3784-7

Corporate image: a service recovery perspective

Mostafa, R. B., Lages, C. R., Shabbir, H. A., & Thwaites, D. (2015). Corporate image: a service recovery perspective. Journal of Service Research, 18(4), 468-483. https://doi.org/10.1177/1094670515584146

Deconstructing subtle racist imagery in television ads

Shabbir, H. A., Hyman, M. R., Reast, J., & Palihawadana, D. (2014). Deconstructing subtle racist imagery in television ads. Journal of business ethics, 123(3), 421-436. doi:10.1007/s10551-013-1798-8

Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self-construal

Shabbir, H. A., & Skarmeas, D. (2011). Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self-construal. European Journal of Marketing, 45(5), (720-738). doi:10.1108/03090561111120000. ISSN 0309-0566

The social marketing of giving: a framework for public policy intervention

Sargeant, A., Shang, J., & Shabbir, H. (2010). The social marketing of giving: a framework for public policy intervention. Public management review, 12(5), 635-662. doi:10.1080/14719031003633953