Md Isa N, Colmekcioglu N, Shabbir H A, Aktar P, Mirza M and Jabbar A (forthcoming), 'Testing the Spiritual Paradigm of Sustainability in Message Framing - An Investigation of Pro-Recycling Attitude Formation', Management Decision.
Mostafa R B, Lages C R, Shabbir H A, and Thwaites D (2015), 'Corporate Image: A Service Recovery Perspective', Journal of Service Research, 18(4), 468-483.
Hyman M R, Shabbir H A, Chari S and Oikonomou A (2014), 'Anti-Child-Abuse Ads: Believability and Willingness-To-Act', Journal of Social Marketing, 4 (1), 58-76.
Shabbir H A, Hyman M R, Reast J and Palihawadana D (2014), 'Deconstructing Subtle Racist Imagery in Television Ads', Journal of Business Ethics, 123 (3), 421-436.
For a complete list of Dr Shabbir's publications, please follow this link.