Torch

Professor Gunjan Saxena

Professor

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School

Summary

Prior to joining Hull in 2004 as a lecturer in tourism management, Professor Saxena worked on a three year (2001-2004) EU-funded research project, SPRITE (Supporting and Promoting Integrated Tourism In Europe's Lagging Rural regions) at Coventry University.

She was part of a team comprising 12 different research centres in six participating countries. These included France, Spain, Ireland, Greece, the Czech Republic and the UK.

The overall aim of the SPRITE project was to analyse and develop the potential for better integrated tourism in the lagging rural regions of Europe.

Book

Marketing rural tourism: Experience and enterprise

Saxena, G. (2016). Marketing rural tourism: Experience and enterprise. Edward Elgar Publishing. https://doi.org/10.4337/9781784710880

Journal Article

Imagined relational capital: An analytical tool in considering small tourism firms' sociality

Saxena, G. (2015). Imagined relational capital: An analytical tool in considering small tourism firms' sociality. Tourism Management, 49, 109-118. https://doi.org/10.1016/j.tourman.2015.03.002

Amorphous Family Nexus: An Analytical Tool in Considering Community/m-MGO Haritika's Ties in Bundelkhand, Central India

Saxena, G., & Singh, A. M. (2014). Amorphous Family Nexus: An Analytical Tool in Considering Community/m-MGO Haritika's Ties in Bundelkhand, Central India. Environment & planning. A, 46(10), 2419-2434. https://doi.org/10.1068/a130348p

Archaeological tourism : a creative approach

Ross, D., Saxena, G., Correia, F., & Deutz, P. (2017). Archaeological tourism : a creative approach. Annals of Tourism Research, 67, 37-47. https://doi.org/10.1016/j.annals.2017.08.001

Scarborough based study on bodies’ affective capacities

Saxena, G. (2017). Scarborough based study on bodies’ affective capacities. Annals of Tourism Research, 68, (100-110). doi:10.1016/j.annals.2017.12.002. ISSN 0160-7383

Postgraduate supervision

Professor Saxena's Masters and doctoral research focused on applying relationship marketing techniques and social networks approach to examine the nature and especially the role that relationship building and collective learning processes play in sustainable tourism development and its provision.

Her current research looks at SMEs, entrepreneurship, women's enterprise, tribal communities and creative and rural tourism marketing. She would welcome doctoral students pursuing these topics to contact her.

Current PhD supervisions

Minh Tran (2017-), Women Entrepreneurs Operating Informal Enterprises in Mekong and Danang, Vietnam.

Shenaz Rungawalla (2016-), A Study on the Impact of Consumption Patterns of Indian Middle Class Women on Identity Construction.

Jakia Rajoana (2015-), Women's Role in Sustainable Rural Tourism Development in Sundarbans, Bangladesh.

David Ross (2014-2017), Creative Tourism In Rural Portugal and its Potential as a Regeneration Tool for Local Heritage.

Md Saif Islam (2016-), Women Workers in the Garment Sector in Bangladesh.