Dr Victoria-Sophie_O

Dr Victoria-Sophie Osburg

Senior Lecturer in Marketing

Faculty of Business, Law and Politics

Hull University Business School

v.osburg@hull.ac.uk

01482 343004

Programme Director of BA (Hons) Marketing and BA (Hons) Marketing and Management in partnership with HKU SPACE, Hong Kong.

Her research expertise refers to a range of specialised domains, including sustainability marketing, digital marketing, marketing communications and branding, as well as consumer psychology.

Dr Victoria-Sophie Osburg has also significant international teaching experience, including teaching students from all levels and various disciplines. She currently teaches Marketing, Marketing Communications and Branding, and Social and Not-for-Profit Marketing, both at HUBS and overseas (e.g., Singapore, Hong Kong, Germany) and she is the Programme Director of BA (Hons) Marketing and BA (Hons) Marketing and Management in partnership with HKU SPACE, Hong Kong.

Research

Research Interests

Dr Osburg’s research interests and current projects include:

  • Sustainability marketing

  • Ethical consumption

  • Eco-innovation adoption

  • Sustainable tourism

  • Digital marketing

  • Electronic Word-of-Mouth

  • Multisensory marketing

  • Branding strategies for brands that do good

  • Talent attraction

  • Information systems in organisational contexts

Research groups

  • University of Goettingen, Germany

  • Northumbria University Newcastle, UK

  • University of Sheffield, UK

  • University of Auckland, New Zealand

  • KEDGE Business School, France

Publications

McLeay, F., Yoganathan, V., Osburg, V.-S., & Pandit, A. (in press). Risks and drivers of hybrid car purchases. Journal of Cleaner Production. [Impact factor: 5.715; VHB: B]

Yoganathan, V., McLeay, F., Osburg, V.-S., & Hart, D. (2018). The core value compass: Visually evaluating the goodness of brands that do good. Journal of Brand Management, 25, 68-83. [ABS: 2*; VHB: C]

Osburg, V.-S., Strack, M., Conroy, D. M., & Toporowski, W. (2017). Unveiling ethical product features: The importance of an elaborated information presentation. Journal of Cleaner Production, 162, 1582-1591. doi: 10.1016/j.jclepro.2017.06.112 [Impact factor: 5.715; VHB: B]

Appelhanz, S., Osburg, V.-S., Toporowski, W., & Schumann, M. (2016). Traceability system for capturing, processing and providing consumer-relevant information about wood products: System solution and its economic feasibility. Journal of Cleaner Production, 110, 132-148. doi: 10.1016/j.jclepro.2015.02.034 [Impact factor: 5.715; VHB: B]

Osburg, V.-S., Strack, M., & Toporowski, W. (2016). Consumer acceptance of Wood-Polymer Composites: A conjoint analytical approach with a focus on innovative and environmentally concerned consumers. Journal of Cleaner Production, 110, 180-190. doi: 10.1016/j.jclepro.2015.04.086 [Impact factor= 5.715; VHB: B]

Full list

Teaching

Programmes taught on (2018)

Programmes taught on (2019)

Modules list

  • Marketing (MBA)

  • Social Marketing Practice (postgraduate)

  • Marketing (undergraduate)

  • Marketing Communications and Branding (undergraduate)

  • Social and Not-for-Profit Marketing (undergraduate)

Research PhDs

PhD students are strongly encouraged to apply, particularly those, whose proposals are closely liked to Dr Osburg’s research interests.

Current PhD supervisions 

H Nasser Ashour, Why People Do not Walk the Talk: The Case of Ethical Consumption (co-supervisor)

H M Mahmoud, Threat Appeal in Anti-Smoking Ads: Perceived Believability and Perceived Persuasiveness from Smoker’s Perspective (second supervisor)

R Kinway, National Identity, Consumer Ethnocentrism and Country-of-Origin (first supervisor)

M. Triki, Sustainable production and consumption from an individual well-being perspective (co-supervisor)

Teaching awards and accolades

  • Fellow of the Higher Education Academy (in process)

  • Postgraduate Certificate in Academic Practice

Professional highlights

Academic qualifications

  • PhD Marketing (summa cum laude), University of Goettingen (Germany)

  • MSc Psychology (with distinction), University of Goettingen (Germany)

  • BSc Psychology, University of Goettingen (Germany)

External roles

Reviewer for

  • Journal of Cleaner Production

  • International Journal of Retail and Distribution Management

  • Conferences: Academy of Marketing Science (AMS), American Marketing Association (AMA), and Academy of Marketing (AM) Conference submissions

Conference reviewer for

  • Academy of Marketing Science (AMS)

  • American Marketing Association (AMA)

  • Academy of Marketing (AM)

Professional highlights

  • Mentor at the Doctoral Colloquium of the 50th Academy of Marketing Conference 2018

Invited talks

  • Perspectives on Brands and Ethical Consumption. Leuphana University Lüneburg, Germany, 19th December 2017.

  • From PhD to Publishing. Presentation as a Mentor at the Doctoral Colloquium of the 50th Academy of Marketing Conference, 3rd July 2017.

  • Research in Responsible Marketing: Perspectives on values and stakeholder behaviour. Northumbria University Newcastle, 11th November 2016.