Torch

Dr David Harness

Senior Lecturer

Faculty and Department

  • Faculty of Business, Law and Politics
  • Business School

Summary

David has more than 24 years' experience of higher education teaching, and academic management and leadership in roles such as leading a subject group, and as postgraduate director leading substantial growth in student numbers. David's teaching relates to services marketing and customer experience management. He has delivered practitioner-orientated learning to national and global organisations in customer care, relationship management, end stage customer management and CSR, both in the UK and overseas. He has been awarded significant research grants and published extensively. David has previously worked in retail banking, both at branch level and in a head office marketing management role, before entering academia.

Journal Article

The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs

Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial marketing management, 75, 17-30. doi:10.1016/j.indmarman.2018.03.006

The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers

Alfakhri, D., Harness, D., Nicholson, J., & Harness, T. (2018). The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers. Journal of business research, 85, 523-531. https://doi.org/10.1016/j.jbusres.2017.10.031

Unlocking behaviors of long term service consumers : the role of action inertia

Leppaniemi, M., Harness, D., Jayawardhena, C., Karjaluoto, H., & Leppäniemi, M. (2017). Unlocking behaviors of long term service consumers : the role of action inertia. Journal of Service Theory and Practice, 27(1), 270-291. https://doi.org/10.1108/JSTP-06-2015-0127

Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy

Susila, I., Dean, D., & Harness, D. (2015). Intergenerational spaces: Citizens, political marketing and conceptualising trust in a transitional democracy. Journal of marketing management, 31(9-10), 970-995. https://doi.org/10.1080/0267257X.2015.1036768

The role of 'high potentials' in integrating and implementing corporate social responsibility

Lindgreen, A., Swaen, V., Harness, D., & Hoffmann, M. (2011). The role of 'high potentials' in integrating and implementing corporate social responsibility. Journal of business ethics, 99(S1), (73-91). doi:10.1007/s10551-011-1168-3. ISSN 0167-4544

Postgraduate supervision

David welcomes applications from students in the areas of corporate CSR, value based marketing, and end stage product management. Completed PhDs - CSR in a developing country context - gold mining in Ghana - CSR in a developing country contact - oil in Nigeria - CSR in retail banking - a Saudi perspective - Implementation of new delivery technology in retail banking - Egypt - The role of apps in delivering service quality - a Saudi bank case study - How to determine success in ethnic SME businesses - Social media as a moderator in grocers' CSR communication