Danny Lowensberg


Faculty of Business, Law and Politics


01482 463472

Director of European Recruitment and Partnerships/ International Academic Coordinator/ Programme Leader on various international programmes. 

Danny Löwensberg is a lecturer in marketing and the Hull University Business School's Director of European Recruitment and Partnerships.

He was previously a senior lecturer at Leeds Business School, Leeds Metropolitan University (1998-2004), and the University of Lincolnshire and Humberside (1997-1998).

Danny was previously the Head of Marketing Communications and Public Relations UK and Ireland for Swissair (1983-1996).

He also worked in sales and marketing for Swissair in Buenos Aires and Santiago de Chile (1978-1983), and for the Dar Turismo Travel Agency in Buenos Aires (1977-1978).


Research Interests

  • Public Relations

  • Organisational Identity


Lowensberg D A (2010) 'A new 'view' on 'traditional strategic alliances' formation paradigms', Management Decision, vol 48, pp 1090-1102

Lowensberg D A (2009) 'Corporate image, reputation and identity', in Tench R, Yeomans L (eds), Exploring Public Relations, (2nd ed), Harlow: FT Prentice Hall / Pearson Education


Programmes taught on (2019)

Modules list

  • Dissertation (BA / MSc)

  • Advertising and Public Relations (BA)

  • Marketing (BA)

  • Public Relations (MSc)

Teaching awards and accolades

  • Fellow of the Higher Education Academy

  • PGCE, University of Hull (2006)

Professional highlights

Academic qualifications

  • MRes Research Methodology, University of Bradford (2005)

  • MA Applied Linguistics, University of London

  • Diploma in Tourism Management

  • Licenciado (Public Relations), Universidad Argentina de la Empresa

  • PG Diploma, Research Methods, University of Bradford

External roles

Member, Chartered Institute of Public Relations (CIPR). (2009 - present)

  • Member, European Public Relations Education and Research Association (EUPRERA). (2009- )

  • Editorial reviewer, Management Decision Journal (2014)

  • Editorial reviewer, Oxford University Press (2006-2011)

  • External Examiner, Manchester Metropolitan University (2011- )

  • Visiting Professor, Ecole Superieure de Commerce, Rennes. (2009)

  • Visiting Professor , KEDGE Bordeaux Business School

  • Visiting Professonr, ESCEM Poitiers

  • Visiting Professor, Arnhem Business School (ERASMUS Teaching Exchange)

  • Visiting Professor, Artevelde, Ghent (ERASMUS Teaching Exchange on an ERASMUS intensive programme course with students from six EU universities)