Torch

Professor Chanaka Jayawardhena

Professor of Marketing/ Graduate Research Director

Faculty and Department

  • Faculty of Business, Law and Politics
  • Business School

Summary

Chanaka Jayawardhena is Professor of Marketing at Hull University Business School (HUBS). Prior to joining HUBS, he held faculty positions at University of Loughborough, DeMontfort University and University of Moratuwa, Sri Lanka. Professor Jayawardhena is a former Cambridge Commonwealth Scholar who has also been a consultant and adviser to governments and has worked with a number of public and private organisations. He is the Graduate Research Director at HUBS, an elected member of the Academy of Marketing Research Committee, and a visiting Professor at University of University of Jyväskylä, Finland.

Undergraduate

I am an enthusiastic, committed and passionate teacher. I have extensive experience of teaching at all levels, in a number of institutions around the world. My teaching approach is to ensure that my material reflects current theory supported by clear practitioner insights. This reflects marketing as a topic and also the need for my students to be able to use their knowledge in real life situations. I use insights from my own research and experience of working with companies to enrich the learning material that I create. I encourage interaction in the classroom and am approachable. I am sensitive to the needs of different student cohorts and am able to adapt my classroom strategies as required. I demonstrate my commitment to teaching by engaging in curriculum review, contributing to pedagogic debate, and by adopting an approach that encourages students to develop critical, evaluative skills and competences. Experience has enabled me to understand the various learning approaches adopted by different students, and I employ various strategies (e.g. case studies, exercises, student-led presentations and discussions, etc.) to provide a stimulating learning environment. I was an early adopter of VLEs as a means of providing students with electronic and remote access to course documents, lecture slides, etc. and also as a medium of communication. My performance as a teacher has been consistently reflected in high evaluation scores that I have received from my students over the years in all the institutions that I have worked for.

Journal Article

The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs

Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial marketing management, 75, 17-30. doi:10.1016/j.indmarman.2018.03.006

Examining customers' experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory

Emeka Izogo, E., Jayawardhena, C., & Ogbonna Udu Kalu, A. (2018). Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory. International Journal of Emerging Markets, 13(4), 709-730. https://doi.org/10.1108/IJoEM-09-2016-0246

A review of service quality and service delivery: Towards a customer co-production and customer-integration approach

Alzaydi, Z. M., Al-Hajla, A., Nguyen, B., & Jayawardhena, C. (2018). A review of service quality and service delivery: Towards a customer co-production and customer-integration approach. Business process management journal, 24(1), 295-328. https://doi.org/10.1108/bpmj-09-2016-0185

Unlocking behaviors of long term service consumers : the role of action inertia

Leppaniemi, M., Harness, D., Jayawardhena, C., Karjaluoto, H., & Leppäniemi, M. (2017). Unlocking behaviors of long term service consumers : the role of action inertia. Journal of Service Theory and Practice, 27(1), 270-291. https://doi.org/10.1108/JSTP-06-2015-0127

Customer environmental values and their contribution to loyalty in industrial markets

Mustonen, N., Karjaluoto, H., & Jayawardhena, C. (2016). Customer environmental values and their contribution to loyalty in industrial markets. Business strategy and the environment : BSE, 25(7), 512-528. doi:10.1002/bse.1882

Research interests

My research examines relevant and interesting problems that potentially develop impactful findings for both academia and the practitioners. Current research interests are in investigating customer experience in the consumption and subsequent processes. In particular I am interested in understanding how consumers make consumption decisions, how customers engage with the consumption process, the kinds of relationships that the go on to have with the providers of services/products, with particular interest in the virtual and service marketplaces. Particular interests lie in exploring how organisations use technology (Internet and mobile channels) in attracting, developing and maintaining customer relationships. I am also interested in exploring how consumers evaluate services, the influence of social media and word of mouth on consumer decision making in the consumption of services, among others.

My Google profile is here: https://scholar.google.co.uk/citations?user=V2pwZxAAAAAJ

Postgraduate supervision

I greatly enjoy supervising research students, and is always keen to locate exceptional candidates who wish to pursue research in the topics related to his research interests. Please contact me directly, with your CV and a preliminary research proposal.

I have extensive supervision and examination experience of research degrees (supervised 14 PhD to completion as first supervisor, first supervisor to 5 current PhD students, and have acted as an external examiner for 15 PhDs). Furthermore, I bring a wealth of experience in conducting workshops for practitioners in a number of countries. I have also been active in new course and curriculum development, especially at the postgraduate level. I have been an external examiner for a number of institutions.

Completed PhDs

-1. Badra Sandamali Galdolage, “Value Co-Creation and Total Customer Experience in Self Service Technologies: An investigation of adoption, roles, self-directed learning and practices”, PhD 2018 ([Now a lecturer in University of Sri Jayewardenepura, Sri Lanka]

2. Abdullah M Alomran, “Perceived Risk in Technology Adoption: The Context of the Use of Internet Distribution Systems”, PhD 2018 ((Now an Assistant Professor of Marketing, Taiba University, KSA )

3. Ernest Emeka Izogo, “Online Customer Experience in an Emerging e-Retailing Market”, PhD 2017 (Now a Lecturer at Ebonyi State University, Abakaliki, Nigeria & Post Doctoral Researcher at University of Hull, UK]

4. Hongfei Liu, “Investigation into Impact of Social Media on Creating Customer Engagement”, PhD 2017 (Now a Lecturer at Essex University, UK)

5. Mohammad Masrurul Mowla, “Host Community Participation as a Competitive Advantage in Tourism Destination Marketing”, PhD, 2017 (Now an Associate Professor at International Islamic University Chittagong, Bangladesh]

6. Mohamed Elsharnouby, “Enhancing Customer-Brand Relationships through Spokes Avatars: The Role of Relationship Orientation”, PhD 2015 (Now a Lecturer in University of Cairo, Egypt)

7. Alaa ElBedweihy, “Consumer-Brand Identification: Scale Development and Validation”, PhD 2015 (Now a Lecturer in University of Cairo, Egypt)

8. Ibrahim S Alotaibi, “ Beyond Mobile Advertising: an exploratory study of customer engagement and empowerment behaviour via mobile devices in relation to marketing communication campaigns in Saudi Arabia”, PhD 2015 ((Now an Assistant Professor of Marketing, Taiba University, KSA )

9. Zyad Alzaydi, “The impact of quality control initiatives, customer integration and customer co-production on service quality performance: An empirical investigation”, PhD 2015, (Now an Assistant Professor of Marketing, Albaha university, KSA )

10. Dan Cao, “Determinants of Fashion Orientation: Conceptual Development and Empirical Examination”, PhD 2014 (Now an Assistant Professor in Zhejiang industrial and business university, China)

11. Jie Wu, “Equestrian tourists’ motivation, involvement and behavioural intentions: Structural equation modelling analysis”, PhD 2014

12. Ali H Al-hajla, “Brand Personality measurement scale for the Service industry: A study of the GCC states”, PhD 2013 (Now an Assistant Professor of Marketing, Taiba University, KSA )

13. MeiMei Wu, “Investigating the Adoption of Banking Services Delivered Over Remote Channels: The Case of Chinese Internet Banking Customers”, PhD 2012

14. Kemefasu Ifie, Title: “An investigation of the antecedents of service delivery and organisational performance: a service culture perspective”, PhD 2010 (Now a lecturer at Loughborough University, UK)