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Professor Chanaka Jayawardhena

Professor of Marketing/ Graduate Research Director

Faculty and Department

  • Faculty of Business, Law and Politics
  • Business School

Summary

Chanaka Jayawardhena is Professor of Marketing at Hull University Business School (HUBS). Prior to joining HUBS, he held faculty positions at University of Loughborough, DeMontfort University and University of Moratuwa, Sri Lanka. Professor Jayawardhena is a former Cambridge Commonwealth Scholar who has also been a consultant and adviser to governments and has worked with a number of public and private organisations. He is the Graduate Research Director at HUBS, an elected member of the Academy of Marketing Research Committee, and a visiting Professor at University of University of Jyväskylä, Finland.

Postgraduate

Professor Jayawardhena greatly enjoys supervising research students, and is always keen to locate exceptional candidates who wish to pursue research in the topics related to his research interests. Please contact him directly, with your CV and a preliminary research proposal. As of 2015, Professor Jayawardhena has supervised 10 PhD candidates to completion as the first supervisor. Students that have gained their PhDs under his supervision are now lecturers in leading UK universities and elsewhere. He has also been an external examiner to more than a dozen PhD candidates both in the UK and elsewhere. Completed PhDs - Mohammad Masrurul Mowla, Host Community Participation as a Competitive Advantage in Tourism Destination Marketing, 2017 (now an associate professor in Bangladesh) - Mohamed Elsharnouby, Enhancing Customer-Brand Relationships through Spokes Avatars: The Role of Relationship Orientation, 2015 (now a lecturer at the University of Cairo, Egypt) - Alaa ElBedweihy, Consumer-Brand Identification: Scale Development and Validation, 2015 (now a lecturer at the University of Cairo, Egypt) - Ibrahim S Alotaibi, Beyond Mobile Advertising: an Exploratory Study of Customer Engagement and Empowerment Behaviour via Mobile Devices in Relation to Marketing Communication Campaigns in Saudi Arabia, 2015 (now Assistant Professor of Marketing, Taiba University, KSA ) - Zyad Alzaydi, The Impact of Quality Control Initiatives, Customer Integration and Customer Co-production on Service Quality Performance: An Empirical Investigation, 2015, (now Assistant Professor of Marketing, Albaha University, KSA) - Dan Cao, Determinants of Fashion Orientation: Conceptual Development and Empirical Examination, 2014 (now Assistant Professor at Zhejiang Industrial and Business University, China) - Jie Wu, Equestrian Tourists' Motivation, Involvement and Behavioural Intentions: Structural Equation Modelling Analysis, 2014 - Ali H Al-hajla, Brand Personality Measurement Scale for the Service Industry: A Study of the GCC States, 2013 (now Assistant Professor of Marketing, Taiba University, KSA) - MeiMei Wu, Investigating the Adoption of Banking Services Delivered Over Remote Channels: The Case of Chinese Internet Banking Customers, 2012 - Kemefasu Ifie, An Investigation of the Antecedents of Service Delivery and Organisational Performance: a Service Culture Perspective, 2010 (now a lecturer at Loughborough University) Current PhD supervisions - Ernest Emeka Izogo, Online Customer Experience in an Emerging e-Retailing Market (studies commenced - 07/2015: submission - 08/2017) - Hongfei Liu, Investigation into Impact of Social Media on Creating Customer Engagement (studies commenced - 10/2013: submission 09/2017) - Shadi Abdulaziz Badawood, Engagement with Mobile Advertising: Technology Artefacts and the Role of Cultural Framing (studies commenced - 10/2013) - Badra Sandamali Galdolage, Value Co-Creation and Total Customer Experience in Self Service Technologies: An Investigation of Adoption, Roles, Self-Directed Learning and Practices (studies commenced - 10/2015) - Abdullah M Alomran, Perceived Risk in Technology Adoption: The Context of the Use of Internet Distribution Systems (studies commenced - 10/2015) - Murat Aksoy, Working title - Sensory Aspects of Packaging Design (studies commenced - 10/2015) - Shenaz Rangwala, Working title - Product choice of New Middle Class Women and their (New) Identity (studies commenced 10/2016) - Haidy Nasser Ashour, Working title - Green Marketing, Co-Creation Of Value In Sustainable Environment (studies commenced 10/2016) - Abdullah S Aloufi, Working title - The Impact of Consumers' Misbehaviour on Other Customers in Banking Sector, (studies commenced 10/2016)

Journal Article

The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs

Harness, D., Ranaweera, C., Karjaluoto, H., & Jayawardhena, C. (2018). The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs. Industrial marketing management, 75, 17-30. doi:10.1016/j.indmarman.2018.03.006

Examining customers' experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory

Emeka Izogo, E., Jayawardhena, C., & Ogbonna Udu Kalu, A. (2018). Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory. International Journal of Emerging Markets, 13(4), 709-730. doi:10.1108/IJoEM-09-2016-0246

Online shopping experience in an emerging e-retailing market: Towards a conceptual model

Izogo, E. E., & Jayawardhena, C. (2018). Online shopping experience in an emerging e-retailing market: Towards a conceptual model. Journal of consumer behaviour, doi:10.1002/cb.1715. ISSN 1472-0817

A review of service quality and service delivery: Towards a customer co-production and customer-integration approach

Alzaydi, Z. M., Al-Hajla, A., Nguyen, B., & Jayawardhena, C. (2018). A review of service quality and service delivery: Towards a customer co-production and customer-integration approach. Business process management journal, 24(1), 295-328. doi:10.1108/bpmj-09-2016-0185

Unlocking behaviors of long term service consumers : the role of action inertia

Leppaniemi, M., Harness, D., Jayawardhena, C., Karjaluoto, H., & Leppäniemi, M. (2017). Unlocking behaviors of long term service consumers : the role of action inertia. Journal of Service Theory and Practice, 27(1), 270-291. doi:10.1108/JSTP-06-2015-0127