Digital marketing is certainly a burgeoning industry, certainly
a future proofed industry, and there's a lack of talent within the market.
So our philosophy is to work with the university to try and grow
our own business leaders.
At Hull University Business School
we approach our learning and teaching in a very different way,
and that is that we use something called Authentic Business Learning.
And what that means for students
is that they're doing real projects with real organisations.
We've actively taken part within the business school,
so we've been part of digital marketing masterclasses and we've guest lectured also.
We like to think of ourselves as being deeply entwined with the university.
And really part of the community.
My degree was a four year degree with a placement in the middle,
which I actually did at Summit.
I was really prepared when I actually moved into a full time job here
because I'd feel like I had the skills and the knowledge to actually apply
something to the job that I was doing and having the feedback from the tutors
and all of the lecturers was really helpful as well.
They're getting the
skills that they need for future roles and they're getting experience as well.
Our top talent, the best people who work at Summit
invariably have come through the business school and Hull University.
The business school provided me really good experience for my career
because I took the digital marketing and social media module,
which gave me a really good framework for coming to Summit.
I didn't feel like I didn't have any knowledge to start from nothing.
So that's the reason why I chose Hull, and
why I went to them, because they are regarded
as one of the best in terms of the degree that I wanted to do,
a lot of people that I know
who have gone into doing their placement year have come away with careers
because of that.
What excites me is really like the opportunity
that I've got. We’re in an industry which is growing quite rapidly.
There is a lot of stuff
in terms of opportunity to constantly grow and develop myself.
I think future students should consider this as a future career
because the digital marketing environment is changing all the time, that there's so
much to learn.