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Lecturer in Marketing
Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage
Zaky, A., Mohamed, H., & Saxena, G. (2022). Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage. European Journal of Marketing, 56(12), 3313-3346. https://doi.org/10.1108/EJM-11-2020-0796
Marketing Management and Business Strategy
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