Business Economics and Marketing

BA (Hons)

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What you'll study

* All modules are subject to availability

BA (Hons) with Foundation Year

Core modules

  • Managing Your Own Learning
  • Digital Technology and Numeracy Skills
  • Personal and Career Development
  • Managing Organisational Resources
  • Themes in Business Management
  • Intercultural Communication

Students who pass the foundation year can continue with the BA Business Management course or transfer to any of the BA or BSc awards within the programme cluster or to related clusters (Marketing, Logistics and Supply Chain Management, Accounting, Financial Management, Business Economics, International Business).

BA (Hons) with a Year Abroad

You'll spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. It's an outstanding opportunity to broaden your horizons in a different culture and environment, learn new skills and develop valuable international contacts.

BA (Hons) with an Industrial Placement

A fantastic opportunity to gain valuable skills and experience while you earn. Spend a year working in industry – gaining experience, creating contacts and enhancing your employability. Our professional experience programme provides the opportunity to work with companies like IBM, Boots, BP, Microsoft UK, PricewaterhouseCoopers, and the Walt Disney Company.

Fees and funding

UK/EU: £9,250

Overseas: £13,500

Foundation Year:

Home/EU students: £6,165

Overseas: £9,000

More information on fees can be found in the Money section of the website.

Where you'll study

Hull Campus

Teaching and Assessment

Typical breakdown of teaching time - based on a core of 1,200 hours per year

Teaching and learning
Teaching and learning
YearScheduledPlacementIndependent Study
FY  25%  0%  75%
Y1  21%  0%  79%
Y2  18%  0%  82%
Placement  0%  100%  0%
Study Abroad  0%  100%  0%
Final  14%  0%  86%
FY  5%  15%  80%
Y1  42%  5%  53%
Y2  43%  12%  45%
Placement  0%  0%  100%
Study Abroad  0%  0%  100%
Final  45%  2%  53%

About the course

This joint degree prepares you for the exciting challenge of marketing in today’s multi-channel environment, while at the same time helping you understand underlying economic conditions and their role in business decision-making. You'll study under research-active experts in our state-of-the-art business school which has international accreditation from AACSB (held by fewer than 5% of business programmes worldwide). You can also boost your employability through an extra year of professional experience – often with a top global business. Or you could study at one of our partner institutions in Europe, Asia, North America or Australia.

Our staff are themselves helping to advance their subjects, bringing a particular edge to learning and teaching. Our unique ‘holistic marketing’ approach balances an organisation’s short- and long-term goals with the needs of the environment and society. You'll also take part in live business projects, working with a business partner to develop a marketing solution to a specific problem. Our alumni include Jeremy Darroch (Chief Executive of Sky plc), Muhtar Kent (Chairman and Chief Executive of Coca-Coca) and Robert Elstone (CEO of Everton Football Club).


BA (Hons)

4 years


BA (Hons)

4 years


BA (Hons)

4 years

Entry requirements

Foundation Year entry requirements:

  • The foundation year is designed for applicants whose qualifications and experience do not allow direct entry to the undergraduate degree.
  • We expect applicants to demonstrate an experience of a related subject and an aptitude for academic work which may be determined by an essay and/or interview alongside the application.
  • For applicants with A levels in subjects other than those key to the degree, we will usually require a minimum of 80 points from Level 3 qualifications.

International students

(language requirements)

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Future prospects

This degree will open up a wide range of employment prospects. Recent graduates from the core subjects of marketing and business economics have secured roles within organisations such as the Walt Disney Company, Sky, Kellogg’s, Nestlé, PricewaterhouseCoopers, HBOS, Santander, Halifax Plc, Npower, RBS and DEFRA.

Graduates also gain employment in positions where their degree knowledge is valuable but not essential. Examples of firms which have taken on our recent graduates include Hull Trains, RWE, IBM, Young’s Seafood, BAE Systems, Deutsche Börse Group and Airbus.

A significant number of graduates are likely to progress to further study (most likely a one-year Masters degree) before seeking employment.

Our dedicated Centre for Professional Success connects you with businesses and keeps you up to date with relevant work placements, company projects and job opportunities to help give you the edge in the employment market.

Our free Alumni Connect scheme is open to all graduates and provides a range of career resources, online events and country-specific recruitment guides, all designed to enhance your career long after graduation.