Dr Fiona Walkley

Lecturer in Marketing

Faculty of Business, Law and Politics

Hull University Business School

fiona.walkley@hull.ac.uk

+44 (0) 1482 463494

Fiona brings senior marketing expertise from a 15 year career in international marketing, managing well known consumer brands, to the University.

She leads the marketing module for part-time students and contributes to marketing analytics and strategic management, in addition to MSc and MBA dissertation supervision.

Fiona’s research has focused on applying marketing concepts in the context of public policy, specifically social action and government work to build community capacity and mobilise volunteers.

Current research interests explore the concept of collaborative consumption and mobilising social action.

Fiona holds Bachelors, Masters and doctoral degrees from Oxford Brookes University and the University of Hull.

 

Research

Research Interests

  • Marketing
  • Consumer behaviour
  • Collaborative consumption
  • Mobilising social action

Publications

Walkley F, Dean D, 'Enhancing Social Action: Exploring Involvement in Collaborative Governance' (forthcoming)

Walkley F, Dean D (2013) 'How the Changing Government-Public Relationship in the Context of the Relational State Impacts Political Marketing'. International Political Marketing Conference 2013. Stockholm, September 2013

Walkley F (2013) 'Reconceptualising the Political Marketplace: Towards an Understanding of Who and What Counts in Relational Governance'. PhD Marketing and Business Strategy Conference. Hull, December 2013

Walkley F (2013) 'Seeing All Sides of a Sports Brand: An Exploration of the Internal / External Brand Orientations of a Premiership Football Club to Develop a Consistent Brand Identity'. PhD Marketing and Business Strategy Conference. Hull, December 2013

Walkley F, Dean D, Croft R (2011) 'Big Society: Mission in Politics or Mission Impossible?', Academy of Marketing Conference. Liverpool, July 2011

 

Teaching

Programmes taught on

Modules list

  • Marketing Analytics
  • Strategic Management
  • MSc and MBA dissertation supervision
  • Academic Support Tutor

Professional highlights

Academic qualifications

  • BA (Hons) Business Administration and Marketing
  • MRes in Management (distinction)
  • PhD in Marketing

Professional highlights

  • International Marketing Manager, Merck Consumer Healthcare