Dr Marcjanna Augustyn

Senior Lecturer

Faculty of Business, Law and Politics

Hull University Business School

m.augustyn@hull.ac.uk

01482 463831

Dr Augustyn is a Senior Lecturer at Hull University Business School. She is a member of the Marketing and Business Strategy Subject Group and the Regional and International Business Research Group.

Her research interests include strategic management, organisational performance, quality management, and tourism management. She has published widely in these areas.

Dr Augustyn also has industrial and commercial experience, gained prior to becoming an academic, in a number of international companies. She is a member of the British Academy of Management and of the International Association of Scientific Experts in Tourism (AIEST).

Research

Research Interests

  • Strategic management

  • Organisational performance

  • Quality management

  • Tourism management

Research groups

Dr Augustyn co-led an international group of researchers that resulted in publishing a co-edited Elsevier research volume in 2007, Tourism in the New Europe: Perspectives on SME Policies and Practices.

Publications

Elshaer I, Augustyn M M, 'Direct Effects of Quality Management on Competitive Advantage', International Journal of Quality and Reliability Management, 2016;33(9):1286-1310.

Elshaer I, Augustyn M M, 'Testing the Dimensionality of the Quality Management Construct', Total Quality Management and Business Excellence, 2016;27(3/4):353-67.

Kennedy V, Augustyn M M, 'Stakeholder Power and Engagement in an English Seaside Context: Implications for Destination Leadership', Tourism Review, 2014;69:187-201.

Augustyn M M, Knowles T, 'Performance of Tourism Partnerships: a Focus on York', Tourism Management, 2000;21(4):341-51.

Augustyn M M, Ho S K, 'Service Quality and Tourism', Journal of Travel Research, 1998;37(1):71-75.

For a full list of Dr Augustyn's publications, follow this link.

Teaching

Programmes taught on

Modules list

  • Research Methods

  • Independent Study

Research PhDs

Dr Augustyn welcomes applications in the following research areas: strategic management, organisational performance, quality management, and tourism management.

Completed PhDs

Vetchagool W, The Impact of the Extent of Activity-Based Costing Use and The Extent of ISO 9000 Implementation on Organisational Performance (2016)

Gamez R E A, The Social Construction of University Brand Meanings: Conceptualising the Employees' Brand Meanings Experiential Cycles Model (2015)

Ananthan S S, A Study of the Competencies and Personality Traits of Successful Leaders in the Malaysian Banking Industry and Recommendations for Averting a Capacity Gap (2014)

Elshaer I, The Relationship between Quality Management and Competitive Advantage. An Empirical Study of the Egyptian Hotel Industry (2012)

Abdal-Fadeel M M G, Destination Management Systems: Towards Holistic Effectiveness Evaluation (2011)

Goossens V, Power, Stakeholders and the Theory of Planned Behaviour: Understanding Stakeholder Engagement in an English Seaside Context (2011)

Seakhoa-King A, Conceptualising Quality of a Tourism Destination: An Investigation of the Attributes and Dimensions of Quality of a Tourism Destination (2007)

Teaching awards and accolades

  • PgDip in Teaching in Higher Education

Professional highlights

Academic qualifications

  • PhD (Katowice Academy of Economics, Poland)

  • MSc (Katowice Academy of Economics, Poland)

External roles

Dr Augustyn is the Book Reviews Editor for Tourism Analysis: An Interdisciplinary Tourism and Hospitality Journal.She is also a member of the Editorial Review Board of Tourism Review, and a member of the Editorial Board of Advances in Hospitality and Leisure.

Dr Augustyn is a member of the British Academy of Management and of the International Association of Scientific Experts in Tourism (AIEST).

Awards and accolades

2017 – Outstanding Paper Award in the 2017 Emerald Literati Network Awards for Excellence for 'Direct Effects of Quality Management on Competitive Advantage'.

1996 - Academic award of the Rector of the Katowice Academy of Physical Education for 'Important and creative academic achievements'.

1996 - Academic award of the Rector of the Katowice Academy of Physical Education for 'An outstanding doctoral dissertation'.

Professional highlights

Dr Augustyn has experience of acting as a principal investigator and research project leader of high impact externally-funded research projects.