Dr Ahmed Shaalan

Lecturer in Marketing

Faculty of Business, Law and Politics

Hull University Business School

a.shaalan@hull.ac.uk

01482 463111

Dr Ahmed Shaalan, a lecturer in marketing at Hull University Business School, is best known for his work on relationship marketing, social networks and corporate branding.

He is particularly interested in how SMEs use relationship marketing to attract and retain new customers and in the links between western and eastern social relationship networks, including guanxi, wasta and shabakat al-alakat.

Dr Shaalan holds a PhD from Hull University Business School, where he also earned his Masters degree. His research has been published in the Journal of Business Research and the Corporate Reputation Review.

Research

Research Interests

  • Relationship marketing

  • Chinese culture

  • Social networks including Chinese guanxi and Arab wasta

  • Corporate branding

  • Corporate Identity

  • Corporate social responsibility

Publications

Shaalan A, Reast J, Johnson D and Tourky M, 'East Meets West: Toward a Theoretical Model Linking Guanxi and Relationship Marketing', Journal of Business Research, 66(12), pp 2515-2521.(2013)

Kitchen P, Tourky M, Dean D and Shaalan A, 'Corporate Identity Antecedents and Components: Toward a Theoretical Framework', Corporate Reputation Review, 16(4), 263-284 (2013)

Shaalan A, Reast J, Johnson D and Tourky M, 'Combining Personal Relationships and Relationship Marketing to Attract and Retain New Customers', International Conference on Corporate and Marketing Communications (CMC), Universita Cattolica del Sacro Cuore, Italy (April 2014)

Shaalan A, Hegazy A and Broadbridge A, 'Empirical Evidence of Consumer Based Brand Equity in Emerging Economics: The Case of Egyptian Banking Sector', International Conference on Corporate and Marketing Communications (CMC), Universita Cattolica del Sacro Cuore, Italy (April 2014)

Shaalan A, Weir D, Reast J, Johnson D and Tourky M, 'Exploring Guanxi-Type Relationships in the Arab World', British Academy of Management (BAM) Annual Conference, Belfast (September 2014)

Teaching

Programmes taught on

Modules list

Undergraduate:

  • Marketing – Level 4

  • Marketing Communication and Branding – Level 5

  • Relationship and Direct Marketing - Level 5

  • Independent Study – Level 6

  • International Marketing – Level 6 (HKU SPACE, Hong Kong)

Postgraduate:

  • Marketing Management in Action - Level 7

  • Advanced Relationship marketing - Level 7

  • Marketing Communication in a Digital World - MBA

  • Marketing - MBA

Research PhDs

Dr Shaalan welcomes applications for postgraduate supervision in his specialist areas of expertise.

Current PhD supervisions 

  • Hongfei Liu

  • Muhammad Hamza Khan

Teaching awards and accolades

  • Fellow of Higher Education Academy

Professional highlights

Academic qualifications

  • BSc in Business Administration (Tanta University, Egypt)

  • MRes in Business and Management (University of Hull, UK)

  • PhD in Marketing (University of Hull, UK)

  • Postgraduate Dip (University of Hull, UK)

External roles

Dr Shaalan’s research has been published in the Journal of Business Research and Corporate Reputation Review.